These are Cheezies, the favourite snack food flavour of Canadians. Other snack foods come in a variety of flavours, but W. T, Hawkins Ltd. has never seen a need for ranch flavoured, barbecue flavoured or salsa falvoured Cheezies. This is the only product made by the Hawkins company, a family owned business in Belleville, Ontario.
The Hawkins company has been making Cheezies for 70 years. They do no advertising, yet Cheezies are found in every convenience store and supermarket from one end of Canada to the other. Cheezies are not available outside of Canada as the company sells everything they can produce in a production run of four and half days per week. Friday afternoon is devoted to maintenance and cleaning in preparation for the following week.
It is a simple recipe, extruded corn meal deep fried in vegetable oil and sprinkled with powdered aged cheddar cheese. The irregular shapes may be part of the appeal. Other companies produce similar products that are uniform in shape, but Canadians still prefer Cheezies.