Wimpy evangelism

Forty-five years ago there was a city-wide outreach in our city based on the theme “I found it!” The slogan was purposefully vague so as to engage all churches who called themselves Christian. The purpose of the slogan was to prompt people to ask “What did you find?” To which the answer was “New life … Continue reading Wimpy evangelism

Buckley’s Mixture versus Christian Evangelism

In the mid-nineties I saw posters in Montreal’s buses and subway trains showing a bottle of Buckley’s Mixture with these words beside it: You’d have to be really sick to take that!, followed by the question: Are you sick?  (I’m translating from French here; the English version of the ad campaign may have been worded … Continue reading Buckley’s Mixture versus Christian Evangelism